Monica began her professional consulting career in 1995 when she started Z. Research Services. She is a professionally trained moderator and facilitator and has interviewed thousands of consumers. Her foremost talent is innovative study designs that include customized techniques to uncover target customers' true motivations and behaviors. Through the use of these creativity designs, she is able to achieve a greater degree of engagement and trust from your customers. She is able to quickly comprehend the complex needs of her clients’ businesses beyond the research and effectively turn your needs into the appropriate recipe of research ingredients that will deliver real insights for your team.
Although she classifies herself as a general practitioner, Monica has a great deal of experience with healthcare, financial products, consumer packaged goods and advertising research. With a special business focus in the area of online qualitative research, early adopter using the internet to connect with consumers since 1996, conducting desktop depth interviews, consumer immersion studies, journey diaries, insight communities and digital ethnography research. Monica holds a Bachelor of Science in Market Research, and her graduate studies concentrated in the area of social economics. She is an active member of the Qualitative Research Consultants Association (QRCA) and is Past President of the Board of Directors.
Although she classifies herself as a general practitioner, Monica has a great deal of experience with healthcare, financial products, consumer packaged goods and advertising research. With a special business focus in the area of online qualitative research, early adopter using the internet to connect with consumers since 1996, conducting desktop depth interviews, consumer immersion studies, journey diaries, insight communities and digital ethnography research. Monica holds a Bachelor of Science in Market Research, and her graduate studies concentrated in the area of social economics. She is an active member of the Qualitative Research Consultants Association (QRCA) and is Past President of the Board of Directors.