Online Methods
Internet methodologies have unique advantages and applications. Clients who need timely data choose online research for its fast turnaround time, lack of geographic boundaries, ability to reach low-incidence or hard to reach populations and the potential cost savings over other methods. Complex and sensitive subject matter or even learning about typical consumer behavior are all well suited for online research. |
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Face-to-Face Methods
Clients who need to see the consumer interact with products, protoypes or when facial and body language is essential to the learning, face-to-face methods should be employed. Other considerations include situations when consumer recall may be deemed unreliable, environments are essential, complex ideation is required, stealth learning is the goal or study materials are extremely confidential. |
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Other Great Ways to Learn
Sometimes we just do things differently and may suggest hybrid approach to maximize your learning or better connect with your customers. We never try to force your needs to fit a standardized research model. Instead, we customize the approach to maximize your insights. |
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